SEO For Flooring Companies
SEO in 2023: What Will and Won't Work

SEO in 2023: What Will and Won't Work

SEO in 2023 could be tricky to navigate. Google, the leading search engine for over two decades, has made it difficult for marketers and companies to stay ahead of all their algorithm changes.

Many businesses, most especially flooring coating contractors, are struggling to keep up with the ever-changing algorithms, but there is no need to panic!

Here are some things that will work and won't work when it comes to SEO in 2023.

A Quick Primer: What is SEO?

Before we talk about the future of SEO, it's essential to understand what SEO is and why it's helpful. Search engine optimization (SEO) helps companies show up higher in search results. This means even more people will find your website and click on it when they're looking for a product or service you provide!

Your content is optimized through meta tags, link building, and on-site optimization. Your meta tags are the words that appear under your website's URL in search results. If you don't include meta tags with keywords about your site, people clicking on your link will wonder where you're located or why they should trust you.

The SEO Landscape in 2023

What worked five years ago in SEO may not work in the next year. It's important to stick with the basics while watching for algorithm changes and staying up-to-date on best practices. Here are some things that will work in 2023:

Authoritative Content Publishing:

Google is beginning to move away from solely focusing on keywords to emphasizing informative content. This means that you should focus on writing articles that readers will find helpful.

As you create blogs, write on-page descriptions of your services, and post on social media channels, make sure you're creating a sense of expertise in your content. As more users begin to rely on you for information, you will start to see a rise in your SEO.

Link Building:

In 2018, Google removed backlinks from their ranking algorithm because it was too easy for people to manipulate rankings with them. In 2022, this may change as Google begins to take quality into account when determining where a website should rank. It's still possible that backlinks could be useful, so it's important to focus on building quality links rather than spammy backlinks.

SEO That Focuses on User Experience:

As Google begins to rank websites based more on user experience, SEO experts are focusing on things like speed and page load time. Make sure your website is fast! This will help with rankings and will help users enjoy browsing your site.

Similarly, Google is moving towards mobile-first indexing. Make sure that your website is mobile optimized! This may require you to ensure that both your desktop and mobile website is meeting all the expectations for a highly functioning site.

Keywords in Meta Tags:

One thing hasn't changed: keywords in meta tags still matter! Make sure your meta tag keywords are the same as the content on your website. This will help you rank for relevant searches and show Google that you're a credible source.

These are some of the main things that will work when it comes to SEO in 2022.

Avoid These SEO No-Nos in 2023

Keyword Stuffing:

In an attempt to rank for a higher number of searches, a lot of people have been stuffing their meta tags with keywords. Unfortunately, this is no longer effective and can actually hurt your ranking in search engines when you do this!

Spammy Backlinks:

If you're building backlinks from websites that are malicious or spammy, your rankings will suffer. Google wants to promote high-quality sites and wants people to be able to trust what they're reading online. If you've built backlinks from websites that have been hacked or have questionable contact info, your site will be penalized.

Duplicate Content:

If your website has the same content as another website, Google will penalize you for this! Ensure your articles are original.

Boost Your SEO in 2023 and Beyond

SEO is ever-changing and it's difficult to keep up with everything that search engines want sites to do in order for them to rank well. Make sure you're focusing on providing high-quality content and building links from trustworthy websites.

Google is changing the way they rank sites by taking into account things like user experience, speed, and mobile optimization. By focusing on these aspects of your website, you can make sure that Google ranks you in the best spot possible!