If you're in the flooring industry, you know that flooring companies are always in need of leads. You've set up a website, you've started using social media, and you are putting out ads in the local newspaper and on websites.
Your website may be the perfect place to start generating leads. If you're not already, it's time to optimize your site for search engines like Google and Yahoo.
Optimization includes adding in keywords that your potential customers are using to search for businesses similar to yours. Give every site page a focus keyword related to the products or services you provide and include secondary keywords in the title tag, meta description, image alt text, and URL whenever possible.
Facebook is one of the most popular websites on the internet, which means it is one of the best places to advertise for free. However, this doesn't mean that all Facebook ad strategies are successful.
Use a call-to-action in your ads. This means typing something like "Contact us today" or "Make an appointment now." Also include clear information about what potential customers will gain from contacting you. When they feel like they'll get something out of it, more people will likely click on and respond to your post or ad.
Press releases serve as an excellent way to gain some advertising exposure while building brand awareness at the same time. If you're not already writing them, now is the time.
Write a press release that covers topics such as new services or products you're offering or events that you're hosting. When you send your release to local news outlets and business journals, they just might pick it up and publish it for free online for customers to see.
Don't wait until you're desperate for leads to start using paid ads. Many businesses and marketers use Google AdWords and Facebook Ads because they work exceptionally well.
When it comes to PPC, keep in mind that the best approach is often A/B testing. Test many different things such as costs per click, target audiences, copy, lead capture forms, and images. By testing out different strategies in a scientific way, you'll be able to figure out which is the most successful for your particular business.
Blogging can help increase website traffic and lead generation. However, if you don't understand the craft of blogging or know how to write engaging content, you won't achieve your desired results.
Start by writing informative and helpful blog posts related to your business, products, or services. Then publicize them on social media sites. When people share them with their friends and followers, they'll get exposed to your brand too!
If you've already got some content written, consider making it into an informative video instead. Videos can be just as effective at generating leads as written content. Still, videos also allow you to show customers exactly what your business is about and what they can expect if they choose to work with you.
Video content allows potential customers to get a better feel for your business and what you have to offer. This makes them more likely to purchase from you or contact you for service.
When it comes to video content, keep in mind that quality is always better than quantity. Instead of quickly recording a random assortment of videos, take the time to create a few high-quality videos that connect with your audience.
Your network is likely made up of friends, family members, and other local business owners. All of these people can act as leads to send your way if you take the time to connect with them.
Send out emails or Facebook messages asking for referrals or introductions to anyone who would be interested in your services. People love giving advice and referrals, so chances are they'll be happy to send your way anyone who might like what you have to offer.
The tips above are some of the best methods for generating flooring leads when your website traffic is limited. However, don't stop there. If you really want more leads, get creative with your strategies and try different things to see what works best.
If you need some extra help, don't be afraid to contact a digital marketing company with experience helping flooring companies reach their customers. Together, you can build a strategy that works for your business and enables you to grow.