As a flooring business owner, you know the value of a powerful and engaging website. However, before you fill up your site with great-looking photos and interesting videos, are you sure that it's functional?
If your website isn't designed for form and function, you may be wasting your time and money. A business website should be designed to drive people to action, such as signing up for a webinar or making a purchase, with easy navigation and clear direction.
Having an engaging design is essential, but visitors will bounce off without even looking at the content if the site isn’t easy to navigate. When you design your website, keep the following in mind to avoid these common mistakes:
Although some sites are meant to be very detailed, most websites aren't. Make sure that your website is straightforward. Give visitors the information they want as quickly as possible.
If you can't tell what your site's about within 10 seconds of looking at it, then you need to work on simplifying it. When creating your site, stick with a basic color scheme, a single-column layout and avoid using images that are too large.
Your call to action must be at the end of every page on your site. It's critical; otherwise, visitors will have no idea what you want them to do once they're done reading a particular piece of information or seeing a specific product.
A good CTA can make all the difference between getting new customers and losing traffic. So, before you publish your site on the web, make sure that you have a clear CTA in each section of the website (including at the bottom of each page) so visitors know what you want them to do before leaving the page.
One of the biggest mistakes website designers make is leaving out the "back to top" function. This simple feature makes it easy for users to return from any other part of your site to revisit something on the page or check a new link.
Include this button at the bottom of each section, product page, and contact form so users can easily return to the top of the page.
If your site is disorganized, with too many links and not enough text to explain everything, visitors will get confused. The more complex your website is (and there's no such thing as a perfect website), the easier it is for users to get lost.
Ensure that each page has clear navigation tools so visitors can quickly return to the main page, get to other sections of your site or find a specific product.
In most cases, it's best to avoid using backgrounds or text in your primary color.
However, if you decide to use a white background with black letters (or vice versa), make sure that the links are different from the background. Otherwise, visitors won't be able to read them.
Using clear and easy-to-read text makes your site more professional and improves the overall user experience.
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Are you ready to see your business enjoy the benefits of the digital marketplace?
By avoiding the common mistakes listed above, you'll have a website that's easy to use and improves online conversions. This investment will help your business succeed, build brand awareness in the market and grow customers. Start with small steps, and watch as your optimized website thrives.
