A Conversion-Oriented & Search Engine Optimized Website Generating 20+ Leads Every Month.

AT A GLANCE


OUR ROLE

  • Website Design
  • Paid Advertising
  • Lead Generation
  • Social Media
  • SEO

RESULTS

3+ Years as a trusted Agency Partner

30+ Facebook Leads Per Month

15+ Website Leads Per Month

$15k-$20k+ Monthly Gross Sales

Mid-Tenn Epoxy LLC – Case study

OVERVIEW


THE PROJECT

Mid-Tenn Epoxy is a premium floor coating company in Murfreesboro TN specializing in a wide range of resinous floor coating applications and restoration of concrete flooring in the residential, commercial & industrial sector. They excel at transforming new or damaged concrete floors into eye catching high performance surfaces.

BUILDING A DIGITAL BRAND FOR A FLOOR COATING COMPANY

Our agency partnered with Mid-Tenn Epoxy to jump-start and spearhead their lead generation and digital marketing efforts, which included conversion-oriented website design and development, digital advertisements, social media ads, SEO, content creation, and video marketing ultimately to spread brand awareness across their local service areas leading to an increase of leads and sales.

DIGITAL SUCCESS

Providing flooring services to homeowners and business owners in Murfreesboro, the state's sixth-largest city and the largest suburb of Nashville plus its neighboring cities, Mid-Tenn Epoxy LLC has grown to become one of the fast-growing flooring contractors in Nashville TN.

Over the years, Samuel Digital has helped Mid-Tenn Epoxy LLC with its comprehensive and highly targeted flooring contractor marketing campaigns, as well as played a large role in bringing them closer to homes and businesses that need their services in transforming new and damaged floors into professional-looking surfaces.

FROM A FEW JOBS PER MONTH TO BEING OVERWHELMED BY THE AMOUNT OF QUALITY LEADS.”

"Dina is AMAZING! Plain and simple. My business would not be where it is today without her help. We literally struggle to keep up with all of our inquiries. If you’re looking for a affordable and reliable source for bringing your coatings business to the next level you need look no further. This girl WILL make it happen!"

Mark Johnstone, Owner - MidTenn Epoxy LLC

RESULTS


INCREASE IN QUALITY LEADS

A CONVERSION-ORIENTED & SEARCH ENGINE OPTIMIZED WEBSITE GENERATING 20+ LEADS EVERY MONTH.

Over the years, Samuel Digital has worked on numerous landing pages and website page designs for Mid-Tenn Epoxy LLC. These designs have included holiday promotions, new campaigns and pages designed to target specific audiences with a goal of increasing localizations.

GETTING SOCIAL & GOING VIRAL

Social media plays a large role in Mid-Tenn Epoxy's target customers’ day-to-day lifestyle, so being presented to their audience on these social media platforms is key. Samuel Digital has created multiple social media advertisements for Mid-Tenn Epoxy on platforms such as Facebook, Instagram, Google, and more, enabling the company to reach its target audience and acquire new customers.

RESULTS


PAID ADVERTISING

Being seen by their target audience at the right place at the right time is an important part of Mid-Tenn Epoxy's digital marketing strategy. For years, Mid-Tenn Epoxy has trusted Samuel Digital to strategize and implement their paid advertising strategies specifically Facebook Ads, and to create their retargeting campaigns. These ads our agency has created have ranged from eye-catching video creatives to animated banners that have increased both brand awareness, leads and sales.

AD RESULTS: 3 Months Campaign
People Reached: 39,297
Engagements: 12,655
Comments: 265
Shares: 83
Leads: 146
CPL: $16.72
Ad Spend: $2,440.60

NEXT CASE STUDY 👇

BRAND REFRESH & WEBSITE REDESIGN FOR EPOXY PROS OF NEW ENGLAND

Epoxy Pros of New England was looking for a refresh of their brand and a complete overhaul of their website to reflect the company’s services & portfolio.

CONSISTENT LEADS + RANKING #1 ON GOOGLE SEARCH

Samuel Digital has partnered with Northshore Specialty Surfaces for over 3 years handling all of their digital presence.