Ultimate Guide

Digital Marketing for Flooring Contractors: A Guide to Scale your Business

If you compete in the hypercompetitive world of flooring companies this year, you will need all the tools and resources you can get to make sure you put your best foot forward. With digital marketing, you can make sure you reach the best potential customers and build your brand’s reputation.

Are you ready to take your floor contracting business to the next level? Here is a short guide that will help you start taking steps today to scale your business with proven digital marketing techniques.

1. Do Your Digital Marketing Research

The digital marketing space is constantly evolving, so the tactics you use now could be outdated next year. It’s essential to research digital marketing trends in your industry and beyond so that you can stay up-to-date with what is currently working for other businesses like yours.

While this guide should give you the first few steps you need to build a solid digital marketing strategy, invest some time to read up on the latest digital marketing strategies. 

There are many online marketers, especially those who may have experience in your niche industry, who are putting out great content daily to help inspire your digital marketing goals.

2. Do Some Analysis

Before a doctor can give you a prescription to help you get better, they need to diagnose the issue! The same exists for your growth. If you don’t know where you need to improve your digital marketing, you may invest time and money into the wrong things.

Spend some time looking into your business website analytics and online engagement. This will give you more information on how people are visiting and engaging with your site or blog. This data provides invaluable insight related to digital advertising campaigns, so make sure not to skip over this step!

3. Supercharge Your Website For The Modern World

If you have been in business for any length of time, you likely have a website. However, have you updated your site in the past 5-10 years? If your business sees little interest through your digital channels, it may be due to an old or outdated website.

One of the first steps to building your business through digital media is with an updated website. Make sure that your site showcases the latest information about your business and has plenty of engaging content such as videos, photos, and text.

The goal of your website is to be informative and exciting while driving users to a “call to action” on your page quickly. This can be signing up for a consultation, joining an email list, or requesting more information about a product or service through the site.

If your website isn’t fast and easy to navigate, sprucing it up can be a huge step toward success.

4. SEO, SEO, SEO!

You have likely heard of SEO, but do you truly know what search engine optimization is? It’s time to learn!

With SEO, you can help your website and other digital marketing tools rank higher on search engines. Getting your business on the first page of Google is critical to reaching clients looking for service providers in their area.

Search engine optimization helps you rank higher and advertise more effectively by using keywords relevant to what people search for when needing a flooring contractor or reliable installer.

There are many ways to boost your SEO: but today, we are going to cover a few digital marketing tools that will help you get started:

  • Keywords in your website text
  • Backlinking through blogs and articles to your website
  • Adding SEO markdown to each page of your website
  • Growing your online social media content streams

The best way to discover how your company is performing with SEO is to hire a professional digital marketing agency to perform an SEO audit and help you find the best ways to improve your rankings.

5. Start Using Email Marketing

You may be shocked to hear, but email is still a potent marketing tool!

Build an email list with interested prospects who have signed up to receive your company’s newsletters and promotions so they hear about new deals before anyone else does! Provide information that educates and offers solutions related to current events, industry trends, or other topics related to your services.

6. Get Social With Social Media

Social media has become a digital marketing staple in recent years, and you should take advantage of it!

Create profiles on all major social platforms to share updates about your business. Schedule posts at strategic times, and work with other connected people through these networks to grow awareness around your company.

7. Stay Consistent

Last but not least, use your newfound digital marketing skills and stay consistent with updates and content.

 It can be easy to feel overwhelmed quickly by the possibilities that come with digital marketing, but by taking it slow and staying consistent, you can build a plan that will help you boost your sales and grow your business in no time.

One of the best ways to grow your flooring contracting business fast is with the help of a digital marketing agency. They can help you build a digital marketing plan that will get your company on the map and growing – while letting you focus on the day-to-day of your business operations!

Are you seeing results with your new digital marketing strategy? Let us know how you are growing and any tips we should add to this list!

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