Digital Marketing for Flooring Contractors: A Guide to Scale your Business

If you compete in the hypercompetitive world of flooring companies this year, you will need all the tools and resources you can get to make sure you put your best foot forward. With digital marketing, you can make sure you reach the best potential customers and build your brand’s reputation.

Are you ready to take your floor contracting business to the next level? Here is a short guide that will help you start taking steps today to scale your business with proven digital marketing techniques.

1. Do Your Digital Marketing Research

The digital marketing space is constantly evolving, so the tactics you use now could be outdated next year. It’s essential to research digital marketing trends in your industry and beyond so that you can stay up-to-date with what is currently working for other businesses like yours.

While this guide should give you the first few steps you need to build a solid digital marketing strategy, invest some time to read up on the latest digital marketing strategies. 

There are many online marketers, especially those who may have experience in your niche industry, who are putting out great content daily to help inspire your digital marketing goals.

2. Do Some Analysis

Before a doctor can give you a prescription to help you get better, they need to diagnose the issue! The same exists for your growth. If you don’t know where you need to improve your digital marketing, you may invest time and money into the wrong things.

Spend some time looking into your business website analytics and online engagement. This will give you more information on how people are visiting and engaging with your site or blog. This data provides invaluable insight related to digital advertising campaigns, so make sure not to skip over this step!

3. Supercharge Your Website For The Modern World

If you have been in business for any length of time, you likely have a website. However, have you updated your site in the past 5-10 years? If your business sees little interest through your digital channels, it may be due to an old or outdated website.

One of the first steps to building your business through digital media is with an updated website. Make sure that your site showcases the latest information about your business and has plenty of engaging content such as videos, photos, and text.

The goal of your website is to be informative and exciting while driving users to a “call to action” on your page quickly. This can be signing up for a consultation, joining an email list, or requesting more information about a product or service through the site.

If your website isn’t fast and easy to navigate, sprucing it up can be a huge step toward success.


You have likely heard of SEO, but do you truly know what search engine optimization is? It’s time to learn!

With SEO, you can help your website and other digital marketing tools rank higher on search engines. Getting your business on the first page of Google is critical to reaching clients looking for service providers in their area.

Search engine optimization helps you rank higher and advertise more effectively by using keywords relevant to what people search for when needing a flooring contractor or reliable installer.

There are many ways to boost your SEO: but today, we are going to cover a few digital marketing tools that will help you get started:

  • Keywords in your website text
  • Backlinking through blogs and articles to your website
  • Adding SEO markdown to each page of your website
  • Growing your online social media content streams

The best way to discover how your company is performing with SEO is to hire a professional digital marketing agency to perform an SEO audit and help you find the best ways to improve your rankings.

5. Start Using Email Marketing

You may be shocked to hear, but email is still a potent marketing tool!

Build an email list with interested prospects who have signed up to receive your company’s newsletters and promotions so they hear about new deals before anyone else does! Provide information that educates and offers solutions related to current events, industry trends, or other topics related to your services.

6. Get Social With Social Media

Social media has become a digital marketing staple in recent years, and you should take advantage of it!

Create profiles on all major social platforms to share updates about your business. Schedule posts at strategic times, and work with other connected people through these networks to grow awareness around your company.

7. Stay Consistent

Last but not least, use your newfound digital marketing skills and stay consistent with updates and content.

 It can be easy to feel overwhelmed quickly by the possibilities that come with digital marketing, but by taking it slow and staying consistent, you can build a plan that will help you boost your sales and grow your business in no time.

One of the best ways to grow your flooring contracting business fast is with the help of a digital marketing agency. They can help you build a digital marketing plan that will get your company on the map and growing – while letting you focus on the day-to-day of your business operations!

Are you seeing results with your new digital marketing strategy? Let us know how you are growing and any tips we should add to this list!

Why SEO Is Crucial For Local Contractors

Local contractors are in the business of building things. They build magnificent homes, office buildings, and other strong structures that make up our communities.

But what about their online presence? Local contractors need to build their online marketing if they are going to compete in today’s digital-first market.

If you’re a contractor looking to grow your business through digital marketing, then this article is for you. When you master your SEO, you can enjoy benefits such as more leads, clients, and revenue – letting you worry less about finding jobs and spend more time doing them!

Wait – What is SEO?

SEO stands for search engine optimization. This refers to the process of increasing your ranking in a website’s natural or un-paid search results, such as Google and Yahoo! The better your SEO, the better your ability to reach consumers online!

In the world of digital marketing, your success will rise and fall on how strong your SEO is online.

Why SEO Is Important For Local Contractors

Here is a list of what a website that has strong SEO can bring to a local contractor’s business:

1. You Will Have A Higher Google Ranking

Making sure that your local contracting company shows up on Google is more important than ever. If your SEO is vital on your website, you’ll be more likely to have higher rankings on search engines. This leads to more visitors and potential customers – which is a win for your business!

This also means that you can start customer acquisition campaigns with ads like Google AdWords while still making sure that people find your website when they’re looking up contractors in their area.

2. SEO Can Equal More Leads

If your SEO strategy is strong, you will likely get more leads as a result. This could increase revenue for the company and put them on stable ground to grow their business – which means they’ll have an easier time getting customers in the future too!

Strong keywords allow people to find your website when they’re looking for contractors near their location. The better your SEO is, the more likely you will pop up in their top search results.

3. You Can Find Top Quality Clientele

With great SEO, you can build better marketing campaigns for your business.

If you have a strong marketing campaign, your company will be easy to find, and people are more likely to reach out. This is helpful for small businesses and local contractors that want to find top clients quickly.

4. SEO Will Help Your Marketing Succeed

Did you know that at the root of a strong marketing strategy is SEO?

SEO is a great way to help your marketing campaigns succeed because it can drive more traffic to the website you’re promoting. You can gain more qualitative and quantitative feedback on what aspects of your services are getting the most attention when you get more traffic.

The more visitors you have online, the more you can fine-tune your business to reach the most valuable customers. This means that you’ll get more of those top-quality customers and be able to reach them with ease!

How can I boost my SEO?

It’s important to note that SEO is a never-ending process.

The more you invest in your online presence, the better it will be for your company and its customers. One way to ensure that you build a strong SEO presence online is with the help of a trained SEO agency.

While you an expert at local contracting work, SEO agencies are SEO experts! They know how to optimize your website and help you rank higher on different search engines, like Google! With the right partner, you can boost your online effectiveness – even if you have little to no digital marketing knowledge.

Boost Your SEO & Build Your Local Contractor Online Presence Today

So, now that you know why SEO can be crucial for local contractors in their digital marketing efforts, what are you waiting for? Get out there and start sowing the seeds of your local contracting success with some well-placed SEO techniques!

7 Ways To Drive Traffic To Your Flooring Business Website

Developing a Strategy

Keeping a flooring business running is not an easy job. The flooring industry is fast-growing and that means an increase in competition too.

You always have to keep up with the trends in order to stay above the competition. It’s easy to get drowned out and lose visibility- and that will negatively affect your business.

Thus, having a good marketing strategy can help you increase the traffic to your website and in the long run, more leads and sales for the flooring business.

1. Content Marketing

Blogging is a great way to attract traffic to your website. Creating quality content gives your business the credibility it needs to attract traffic. Digital content marketing for local contracting businesses such as floor coating is a great way to connect with potential clients and inform them about the services offered by your business.

PRO-TIP: You can request flooring industry leaders, local businesses, decorative concrete brands, and respectable bloggers to do guest posts on your website. They are likely to share the posts among their networks and therefore increase your traffic.

2. Optimize Your Website

It is important to remember that your website is still your top marketing tool. For any potential client looking to receive a free quotation for your services, they must first be convinced that you are professional and can deliver the results they want.

Your website is the best place to start.

By personalizing your website, you can greet your customers when they sign into your website. Try offering a free estimate, show successful before and afters, and most importantly, show testimonials of happy clients who have experienced your expertise in flooring. You may also consider adding a live chat for clients who are not ready to commit to an appointment but may have questions about your services.

3. Paid Advertising

Paid online advertising can help you improve on the traffic to your flooring coating business website. There are various ways to do paid ads including:

  • Pay-Per-Click (PPC), appear on the top of search results based on your keywords. It is much easier to target your audience by demographics such as location. Some of the most common avenues for PPC include Google Adwords, Bing and Yahoo!
  • Social media Ad platforms such as Facebook, Twitter, Instagram and LinkedIn offer opportunities for paid advertising. They help in increasing the visibility of your social media profiles and website.
  • Retargeting Ads is a way of placing ads so that people who were on your website can see it again when they are on other sites or platforms. It is a way of reminding them of your website and giving them the option of going back to it with a single click. It helps keep your brand in the front and leads to increased traffic.
  • Native Ads are placed on other websites to provide informational content about your website. It can be an infographic, article or video that links back to your website.

When doing paid ads, you need to consider the ad design, content, positioning and targeting, keyword selection and campaign management. The benefit of paid advertising is that the results can be measured and you can tweak them whenever necessary.

4. Quality Content

Visitors want content that they can relate to and easily digest. It may be tempting to use industry language to sound knowledgeable, but it will drive away traffic if they can’t understand what you are talking about.

The importance of having quality content on your website can never be understated.

It is also important to tailor the content to your audiences’ needs. Develop personas that fit into your audiences. It may take a lot of resources to conduct research on your target audience’s personas, but it will be worth it.

Understanding your audiences’ demographics and behaviors will help you tailor your flooring business website content to their needs and attract more traffic.

5. Online Reputation Marketing

Online reviews play a big role in search rankings. Search engines only want to give their users the most reliable results when they are looking for a service such as a flooring contractor. If your flooring business has not leveraged on that, now is the time to start.

Positive reviews mean a good reputation and that is likely to attract traffic. Statistics show that 90% of potential customers read online reviews and 67.7% will make a purchasing decision based on the reviews.

6. Email Marketing

One of the benefits of email marketing for any flooring contracting business is that it is an effective and inexpensive way to reach out to prospects.

The right email marketing strategy will get you organic traffic and qualified leads. You can use email to inform subscribers of new products or offers. The best thing about email marketing is that you can always customize the message to the recipient’s interests so it is easy to keep everyone engaged. It is a proven marketing strategy that has always bore fruits. Be as creative as you can with your email marketing.

7. Compelling Calls-To-Action

Creating a compelling call-to-action requires more than simply adding a “CALL NOW” button to your website.

Each call-to-action that you feature on your website should be strategically designed and properly positioned to convert as many leads as possible.

Here are some tips to keep in mind as you add a call-to-action to your website:

  • Put the spotlight on your calls to action by minimizing clutter on your website.
  • Entice visitors by using action words in your calls to action.
  • Be concise yet specific with your wording so readers know exactly what they will receive

What is the best way to drive more traffic to your website and generate more leads & sales for your floor coating business?

The surest way to attract prospects and generate leads, appointments, and sales is to seek the guidance of an industry expert.

By enlisting the support of a full-service digital marketing agency specifically serving the floor coating niche, you can rest assured that the seven strategies above will be implemented in a professional, results-driven manner.