Today’s floor coating industry is one of the most competitive industries in the world. With so many businesses fighting for a limited number of customers, it can be hard to maintain profitability and growth over time.
Here’s the good news: it’s not impossible to grow your floor coating business, even in today’s digital-first economy.
As a floor coating business owner, you have to explore new methods of growth that will keep your company relevant in the future and increase your customer base. Here are some strategies for how a floor coatings business can grow their sales with more than just face-to-face visits:
1. Boost Your Social Media Presence
You may be wondering what digital marketing has to do with floor coatings. The answer is everything. Digital platforms such as social media allow you the opportunity to reach a larger audience and introduce your business to people who never would have come into your store otherwise.
For example, on Twitter alone, more than 330 million active monthly users engage with businesses daily. By using social media to generate interest in your business, you’ll be able to build a customer base that will continue coming back for more.
2. Increase Your Digital Marketing Strategy
Of course, there are other digital marketing options: email campaigns, search engine optimization, and advertising on various websites. All these methods have their benefits, and to truly see the benefits of digital marketing, you should have your hands in all of them to some extent.
Some of the benefits you can gain from digital marketing are that it’s relatively inexpensive, provides more visibility than traditional forms of advertising, and is easy to measure.
Consider starting up a new blog page on your website about relevant topics or company updates that include links back to your products or services. Connect with your customers through an email marketing campaign that includes exclusive discounts and access to insider content that they can’t get elsewhere.
When it comes to digital marketing, the only limit is your creativity!
3. Get Friendly With Video Content
Video content is a great way to keep your customers engaged with you! You don’t have to be a professional videographer either – simply break out your smartphone and start shooting!
Consider your video content as both a form of advertising and a method to engage viewers with valuable tips and insights about your industry.
For example, shoot a short video that explains how to properly apply a coat of floor coating in a particular business or residential property. Share your video on social media, on your website, or through your email marketing to add a bit of added-value content to your marketing materials!
4. Invest In Your Community
A great way to boost your business is by getting involved in the communities that you serve. Volunteer for charitable events, donate time or money at community fundraisers – even just offer discounts and deals regularly!
You’ll not only be helping out with an important cause but also creating goodwill among customers who are grateful for your contributions.
In a world that is hungry for social movements and engagement, making a difference with your branding is a crucial method to building brand loyalty and support.
5. Stay Educated On The Latest In Your Industry
It’s essential to stay on top of the latest innovations in your industry.
You can do this through reading trade publications and websites, networking with other professionals like you who are interested in innovation or checking out seminars that could provide information about new developments that will help you grow your business.
Don’t be afraid to invest in relationships with competitors who are impressing their customers with their methods. You never know what you can glean from connecting with other businesses in your area!
6. Invest In A Digital Marketing Agency
Investing in a digital marketing agency could be the best thing you can do to grow your floor coating business.
An experienced agency can help you focus on the best methods to build your business at its current stage. From website design to keywords and localizing content for specific geographic areas, a digital marketing agency can help you supercharge your floor coating business’s success quickly.
Not even sure where to begin with most of the ideas on this list? A digital marketing agency can help! They can provide social media management services customized to your needs and handle any email marketing campaigns that you need to run to draw in new or existing customers.
Get Creative To Grow Your Floor Coating Business
The best way to know if your new strategies are working is to continue measuring your in-person sales and growth. However, don’t forget that other mediums will help you grow your floor coating business if you get creative, stay consistent, and try new methods to reach customers.
What do you think? Do you agree with our list? Let us know in the comments below, and let’s help build our floor coating companies together in the new digital marketplace!