If you’re a flooring contractor and want to increase your brand recognition and generate more sales, blogging is an excellent way to supercharge your marketing.
We hear you: Are blogs still a thing?
Absolutely! Blogs are one of the most powerful tools in a flooring contractor’s marketing arsenal. Blogging can be used as part of a larger strategy that includes SEO, social media, email campaigns, and other forms of communication with clients.
Blog posts vary in length from short tips on how to maintain your floors or keep them clean, all the way up through full-on guides about best practices for installation or maintenance for different types of flooring.
Are you ready to see the results of a powerful blogging strategy? Let’s break down the top ways to use blogging to boost your flooring contractor marketing:
Five Ways To Use Blogs To Boost Your Flooring Sales:
1. Blog About Your Services
One of the most powerful things you can do to attract new customers is to write posts about your services. If someone requires flooring, they will want to read about the services you offer and what makes them different from your competitors.
Blogging is a perfect way to establish a personal connection with customers, which is often more effective than any other form of marketing for flooring contractors.
2. Blog About Tips & Tricks About Flooring Installation
If you are a flooring contractor, people want to know more about your process. Blogging tips and tricks are a perfect way to provide valuable content that helps consumers feel like they can trust you before making an appointment with you in person.
Furthermore, blogging installation guides will help build your reputation as someone who knows the business inside and out. Whether you are creating a short tip blog about picking the right flooring installation materials or a full guide on how to install an entire floor, blogs are a great avenue for traffic and redirection to your contact page.
3. Give Your Customers A Behind-The-Scenes Look Through A Blog
Want to quickly build an online following that stays engaged with your brand? Offer a behind-the-scenes look at your business by blogging about the day-to-day operations of your flooring installation company.
Blog posts like these will give customers an up-close and personal view of how you work, what it’s like working with different materials, and what skills are needed for this type of job. Plus, they will love to watch how you build your business and discover why you are passionate about your craft!
4. Answer Commonly Asked Questions Through Your Blog
If you’ve been in business for more than a week, your flooring installation company has likely received questions from customers before.
Blog posts can help answer some of these common customer inquiries by detailing the most popular one-off issues or going more in-depth on caring for different materials like hardwood and carpet.
With these blogs at your disposal, you can quickly reach new and existing customers with high-quality blogs that they will want to read!
5. Offer Discounts In Return For Reading Your Blog
One of the best ways to incentivize readers and potential customers? Offer a promotion in return for reading your blog post!
Offer discounts, free consultations, or coupons on any future service after they have read one article. Blogs are great marketing tools that can be used as an incentive to want more information about you and what you do.
By including exclusive discounts and offers on your products through your blog, you can boost your traffic to your site and keep your customers coming back for more!
The Secret To Success? Stay Consistent With Your Blogging!
If you want to build up a successful blog, then consistency is key. Blogs are great marketing tools that can be used as an incentive to want more information about you and what you do.
Make sure that you build a list of possible blog topics and ideas based on the tips above, and start building a blogging schedule that allows you plenty of time to craft and publish your articles at a consistent rate. With luck, you will have new customers start pouring in due to your great marketing skills!
